DRESSBARN

Collaborated on brand redesign to align with new positioning focused on lifestyle fashion for the Gen X woman.

Roz & Ali

Evolved & redefined sub-brand Roz and Ali, focused on relaxed style for everyday.

DRESSBARN

Directed photo shoots and created a relevant new look and feel for direct mail.

Collaborated on brand redesign, website, mobile and social content to create a fresh user experience that drove engagement and conversion.

Partnered with marketing and merchandising teams to create a compelling new rewards program for use across all channels.